CSS

fill div on hover

div {
  position: relative;
  display: inline-block;
  padding: 15px 70px;
  border: 5px solid #B17461;
  color: #B17461;
  font-size: 30px;
  font-family: arial;
  background-image: linear-gradient(#B17461, #B17461);
  background-position: 50% 50%;
  background-repeat: no-repeat;
  background-size: 0% 100%;
  transition: background-size .5s, color .5s;
}
div:hover {
  background-size: 100% 100%;
  color: #fff;
}

fill div on hover

div {
  position: relative;
  display: inline-block;
  padding: 15px 70px;
  border: 5px solid #B17461;
  color: #B17461;
  font-size: 30px;
  font-family: arial;
  background-image: linear-gradient(#B17461, #B17461);
  background-repeat: no-repeat;
  transition: background-size .5s, color .5s;
}
.center-right-left, .center-top-bottom, .center-corner {
  background-position: 50% 50%;
}
.to-left {
  background-position: 100% 50%;
}
.to-right {
  background-position: 0% 50%;
}
.to-top {
  background-position: 50% 100%;
}
.to-bottom {
  background-position: 50% 0%;
}
.center-right-left, .to-left, .to-right {
  background-size: 0% 100%;
}
.center-top-bottom, .to-top, .to-bottom {
  background-size: 100% 0%;
}
.center-corner {
  background-size: 0% 0%;
}
div:hover {
  background-size: 100% 100%;
  color: #fff;
}

fill div on hover

<h4>From center towards left and right</h4>
<div class='center-right-left'>NEXT</div>
<h4>From center towards top and bottom</h4>
<div class='center-top-bottom'>NEXT</div>
<h4>From center towards corners</h4>
<div class='center-corner'>NEXT</div>
<h4>From right to left</h4>
<div class='to-left'>NEXT</div>
<h4>From left to right</h4>
<div class='to-right'>NEXT</div>
<h4>From bottom to top</h4>
<div class='to-top'>NEXT</div>
<h4>From top to bottom</h4>
<div class='to-bottom'>NEXT</div>