CODE EXAMPLE FOR JAVASCRIPT

MSSQL JSON key value

/*create table ProductAttributes (
    product int,
    attribute varchar(40),
    value varchar(40)
)
insert into ProductAttributes select 1, 'color', 'red'
insert into ProductAttributes select 1, 'size', 'small'
insert into ProductAttributes select 2, 'processor', 'intel'
insert into ProductAttributes select 2, 'ram', '16'
insert into ProductAttributes select 2, 'weight', '2'*/

select 
    product, '{' + STRING_AGG( '"' + attribute + '":"' + STRING_ESCAPE(value,'json') + '"' ,',') + '}' as attributes
from ProductAttributes 
group by product