//html file
<div id="user" data-user-id="2" data-user-date-of-birth="03/03/1993">
<p> Hello ! </p>
</div>
//js file
const user = document.getElementById('user')
console.log(user.dataset.userId) // => 2
console.log(user.dataset.userDateOfBirth) // => '03/03/1993'