div {
position: relative;
display: inline-block;
padding: 15px 70px;
border: 5px solid #B17461;
color: #B17461;
font-size: 30px;
font-family: arial;
transition: color .5s;
overflow:hidden;
}
div:before {
content: '';
position: absolute;
top: 0; left: 0;
width: 130%; height: 100%;
background: #B17461;
z-index: -1;
transform-origin:0 0 ;
transform:translateX(-100%) skewX(-45deg);
transition: transform .5s;
}
div:hover {
color: #fff;
}
div:hover:before {
transform: translateX(0) skewX(-45deg);
}