PHP

woocommerce redirect shop page

// Redirect WooCommerce Shop URL
function wpc_shop_url_redirect() {
    if( is_shop() ){
        wp_redirect( home_url( '/custom-page/' ) ); // Assign custom internal page here
        exit();
    }
}
add_action( 'template_redirect', 'wpc_shop_url_redirect' );

shop manager Redirect @ WooCommerce

add_filter( 'login_redirect', 'login_redirect_shop_manager_on_orders_list', 10, 3 );
function login_redirect_shop_manager_on_orders_list( $redirect_to, $request, $user ) {
    $defined_user_role = 'shop_manager'; // The defined user role

    if( isset($user->roles) && is_array($user->roles) && in_array( $defined_user_role, $user->roles ) ) {
        $redirect_to = admin_url('edit.php?post_type=shop_order'); // Custom redirection url

        wp_safe_redirect( $redirect_to ); // Force redirection
        exit(); // Mandatory to avoid errors
    }
    return $redirect_to;
}