SHELL

rsync exclude

#To copy all files except one do following ;) :
rsync -rv --exclude=file_to_exclude.txt source_folder destiny_folder

rsync exclude empty directories

rsync --prune-empty-dirs

# or simply, execute find after rsync, 
find /the_folder_path -type d -empty -delete

rsync exclude directory

rsync [OPTIONS] --exclude 'file_or_directory' source/ destination/